Developing self-improving organizations
The idea of a self-improving organization is inspired by Niklas Modig’s research on flow. Instead of optimizing individual resources, real progress happens when the entire organization works together—solving problems, learning, and adapting as one.
At Hups, we put this philosophy into practice, helping companies develop the mindset and capabilities needed for continuous improvement and lasting transformation.

Our founder's story
Meet our team

Niklas Modig
CEO and Founder
Johanna Walsh
Chief Financial Officer
Åsa Lundborg-Ling
Chief Marketing Officer
Joacim Harrby
Chief Operating Officer
Anton Hedblad
Head of Engineering
Hawi Moustaphawi
Head of Data
Jess Baban
Head of Product Design
Fredrik Fjellstedt
Operational Excellence Expert
Helena Granqvist
Operational Excellence Expert
Rachel Graham
Marketing Manager
Join the team at Hups
We believe the best ideas come from diverse sources and we're constantly seeking talented individuals who share our passion for continuous improvement. If you're ready for your next challenge and want to make a meaningful impact, check out our career opportunities today.