Developing Self-Improving Organizations
The idea of a self-improving organization is inspired by Niklas Modig’s research on flow. Instead of optimizing individual resources, real progress happens when the entire organization works together—solving problems, learning, and adapting as one.
At Hups, we put this philosophy into practice, helping companies develop the mindset and capabilities needed for continuous improvement and lasting transformation.

Our Founder's Story
The Commerical Team
Niklas Modig
Chief Executive Officer (CEO) and Founder
Johanna Walsh
Chief Financial Officer (CFO)
Carl Wadmark
Chief Marketing Officer (CMO)
Joacim Harrby
Chief Operating Officer (COO)
Martin Sköld
Executive Chairman
Fredrik Fjellstedt
Operational Excellence Expert
Gustaf Folkmar
Head of Partnerships
Nicklas Grellson
Operational Excellence Expert
Cecilia Höft
Executive AssistantThe Product & Engineering Team
Anton Hedblad
Chief Technical Officer (CTO)
Max Gomes
Senior Software Engineer
Samuel Johansson
Senior Software Engineer
Amin Mushehid
Software Engineer
Hakan Kabatas
Head of Product Design
Marco Bruno
Senior Software Engineer
Oskar Grunning
Head of AIMeet the Team
Join Us!
Great ideas come from different perspectives, and we’re always looking for people who share our drive for continuous improvement. Explore our career opportunities today if you’re ready for your next challenge!