Developing Self-Improving Organizations
The idea of a self-improving organization is inspired by Niklas Modig’s research on flow. Instead of optimizing individual resources, real progress happens when the entire organization works together—solving problems, learning, and adapting as one.
At Hups, we put this philosophy into practice, helping companies develop the mindset and capabilities needed for continuous improvement and lasting transformation.

Our Founder's Story
Some of our co-workers

Niklas Modig
CEO and Founder
Johanna Walsh
Chief Financial Officer
Åsa Lundborg-Ling
Chief Marketing Officer
Joacim Harrby
Chief Operating Officer
Anton Hedblad
Head of Engineering
Hawi Moustaphawi
Head of Data
Jess Baban
Head of Product Design
Fredrik Fjellstedt
Operational Excellence Expert
Gustaf Folkmar
Head of Partnerships
Rachel Graham
Marketing ManagerMeet the Team

Join Us!
Great ideas come from different perspectives, and we’re always looking for people who share our drive for continuous improvement. Explore our career opportunities today if you’re ready for your next challenge!