About Hups
Developing Self-Improving Organizations
The idea of a self-improving organization is inspired by Niklas Modig’s research on flow. Instead of optimizing individual resources, real progress happens when the entire organization works together—solving problems, learning, and adapting as one.
At Hups, we put this philosophy into practice, helping companies develop the mindset and capabilities needed for continuous improvement and lasting transformation.
Meet the Team
The Commercial Team
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Niklas ModigChief Executive Officer (CEO) and Founder -
Per NormanInterim Chief Financial Officer (CFO) -
Carl WadmarkChief Marketing Officer (CMO) -
Joacim HarrbyChief Operating Officer (COO) -
Martin SköldExecutive Chairman -
Fredrik FjellstedtOperational Excellence Expert -
Gustaf FolkmarHead of Partnerships -
Nicklas GrellsonOperational Excellence Expert -
Cecilia HöftExecutive Assistant -
Johanna WalshChief Financial Officer (CFO) - Parental Leave
The Product & Engineering Team
7-
Anton HedbladChief Technical Officer (CTO) -
Max GomesSenior Software Engineer -
Samuel JohanssonSenior Software Engineer -
Amin MushehidSoftware Engineer -
Hakan KabatasHead of Product Design -
Marco BrunoSenior Software Engineer -
Oskar GrunningHead of AI