The Hups Blog

Per Norman Joins Hups as Interim CFO

Written by Carl Wadmark | Oct 15, 2026, 12:20:40 PM

Per joins Hups with extensive experience across finance, strategy and scaling international technology and SaaS businesses. He is a commercially minded finance leader with a passion for growth, strategy and building organizations that enable entrepreneurs to perform at their best.

In his own words, here's why he's joining Hups:

"I joined Hups because I believe there is a huge opportunity to close the gap between insight and execution in corporate transformation.

Companies rarely lack ideas about what could be improved. The real challenge is creating ownership, changing behaviors and sustaining improvements long enough for the value to materialize.

Hups combines transformation expertise, training and technology to help organizations build the capability to continuously improve themselves. Turning that approach into a tech platform that can scale is an opportunity I find incredibly exciting.

On top of that, I've been deeply impressed by the team, both by what they have already accomplished and by the ambition of what they want to build."

At Hups, Per will:

  • build the financial foundation for our growth
  • work on strategy and capital allocation
  • stay close to our customers
  • give our subject matter experts more room to focus on their work

Outside work, Per lives on Lidingö with his wife and three children. He enjoys road biking, skiing, hiking and traveling with his family.

Welcome to Hups, Per! We look forward to building the platform together.

Connect with Per on LinkedIn